The room was electric with anticipation as the team from Roke Telkom took the stage at Hive Colab’s first Founders Day Café of 2025. Everyone knew the name, but few truly understood the grit, resilience, and strategic thinking that built one of Uganda’s most recognized telecom brands. As the story of Roger Sekaziga and Kenneth Kizza unfolded, it became clear this wasn’t just about internet service. It was about vision, survival, and smart growth.

Back in 2006, two ambitious entrepreneurs launched Roke Investments International, a company fueled by one audacious goal to build a telecom company by Ugandans, for Ugandans, and beyond. The market was dominated by giants, competition was fierce, and the road ahead was anything but certain. Yet, Roger and Kenneth saw opportunity where others saw obstacles. Through relentless innovation, calculated risks, and an unwavering commitment to their customers, they transformed their small venture into Roke Telkom International, a company that is now challenging regional powerhouses in the telecom space. But their journey was far from easy.

When the pandemic hit, businesses crumbled under pressure. Many struggled to pivot, but Roke Telkom saw the shift before it fully unfolded. The demand for reliable, home-based internet surged, and they seized the moment. Instead of panicking, they focused on three things: agility, adaptability, and alignment. They restructured their services, prioritized customer experience, and doubled down on smart decision-making. They didn't just survive, they thrived. Their secret? Understanding the market, knowing when to pivot, and staying ahead of the competition. They didn’t just react to the changes; they predicted them.

So, what can entrepreneurs take away from Roke Telkom’s journey?

First, clarity of vision is everything. Without a clear roadmap, businesses drift aimlessly. Roger and Kenneth knew where they wanted to take Roke, and every decision—big or small aligned with that vision.

Second, customer experience is the real currency. The telecom industry is ruthless, but Roke’s obsession with customer satisfaction gave them an edge. If you’re not solving real problems for your customers, someone else will.

Third, the strongest businesses don’t just grow, they evolve. Uganda’s startup ecosystem is full of bright ideas, but only those who stay agile, embrace change, and think long-term will make it to the top.

Roke Telkom’s story is proof that winning in business isn’t about having the most funding, the biggest team, or the perfect conditions. It’s about knowing how to seize opportunities, adapt when necessary, and build a brand that stands the test of time.

As the Founders Day Café wrapped up, one thing was clear: startups need to stop chasing fast success and start building for longevity. The game isn’t about how quickly you grow; it’s about how smartly you scale. And if Roke Telkom has taught us anything, it’s this: Uganda’s next big company might just be yours if you’re willing to put in the work.

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